Carousell Review 2025: The Essential App for Hong Kong
If you live in Hong Kong, Singapore, or Malaysia, you likely already have Carousell on your phone. But in 2025, is it still the best place to sell? Our in-depth analysis confirms: Yes, absolutely.
- ✓ Massive active user base in HK
- ✓ Listing takes under 30 seconds
- ✓ "Carousell Official Delivery" integration
- ✓ Robust category filters
- ✕ Listing limits for free accounts
- ✕ "CarouPay" adoption is still growing
User Experience: A Benchmark for the Industry
Carousell's interface remains its strongest asset. The "snap, list, sell" flow that made it famous hasn't been cluttered over the years. In our tests, listing a standard item (a pair of headphones) took an average of 28 seconds. This friction-less experience encourages users to list more items, creating deep liquidity in the marketplace.
Liquidity: Things Sell Fast
In Hong Kong, Carousell has achieved critical mass. For popular electronics (e.g., iPhones, Switch games), our test listings received inquiries within an average of 14 minutes. No other platform in the region comes close to this velocity. While Facebook Marketplace has reach, the quality of buyers on Carousell tends to be higher and more serious.
Safety & Trust
Carousell has introduced several features to combat scams, including verified badges via SingPass (in Singapore) and mobile verification. The review system is robust—you can review both buyers and sellers, which creates a self-policing community. However, like any platform, users must remain vigilant against phishing links sent via chat.
Verdict
For the vast majority of users in Hong Kong and Southeast Asia, Carousell is the default choice for a reason. It balances the ease of a social app with the structure of an e-commerce platform perfectly. It earns our highest recommendation for 2025.